Rice Daily Brightening Scrub Foam

Rice Daily Brightening Scrub Foam is a gentle Korean exfoliating cleanser from SKINFOOD that cleanses, scrubs, and brightens skin in one step. This 3-in-1 formula uses Cheorwon Odae Rice Bran Water from Gangwon Province in South Korea, known for its skin-clearing and brightening properties. Fine natural rice powder particles provide gentle physical exfoliation without harsh scrubbing. The creamy foam removes dead skin cells to reveal a smoother, more radiant complexion. Suitable for all skin types and gentle enough for daily use.

How This Scrub Foam Works

This cleanser combines the benefits of a foam cleanser and an exfoliating scrub in one easy product.

The Cleansing Action

1. Foam Creation – Lather product between wet hands

2. Cleansing Phase – Foam lifts dirt, oil, and impurities

3. Exfoliation Phase – Rice particles buff away dead cells

4. Brightening Phase – Rice bran water promotes radiance

5. Rinse Phase – Water washes everything away

This dual-action formula provides deep cleansing and gentle exfoliation without needing separate products.

What It Removes

The scrub foam effectively cleanses away:

• Daily dirt and pollutants

• Excess sebum and oil

• Dead skin cells

• Dull surface skin

• Pore-clogging debris

• Light makeup residue

Key Ingredients for Brighter Skin

These ingredients work together to cleanse, exfoliate, and nourish skin simultaneously.

The Cheorwon Odae Rice Benefit

The star ingredient comes from organic rice grown in Cheorwon, Gangwon Province — a region in South Korea famous for its clean water and pristine environment.

What Rice Bran Water does for skin:

• Contains over 100 types of antioxidants

• Rich in Vitamin E and ferulic acid

• Provides omega fatty acids for nourishment

• Creates bouncy, cushiony foam

• Brightens and evens skin tone

• Hydrates while cleansing

Rice has been used in Asian beauty rituals for centuries. Korean and Japanese women have long used rice water to achieve clear, luminous skin.

Natural Rice Powder Exfoliation

Unlike harsh chemical exfoliants or rough scrub beads, the fine rice powder in this formula provides gentle physical exfoliation.

How rice powder exfoliates:

• Fine particles create mild friction

• Buffs away dead surface cells

• Does not scratch or damage skin

• Stimulates cell turnover

• Reveals fresher skin underneath

• Smooths rough texture

The particles are small enough to be gentle yet effective enough to polish skin with regular use.

Who Should Use This Scrub Foam

How to Use It Properly

Step-by-Step Guide

1. Wet your face with warm water

2. Squeeze a small amount onto wet hands

3. Rub hands together to create rich foam

4. Massage foam onto face in gentle circles

5. Avoid the eye and mouth areas

6. Focus on areas with rough texture

7. Rinse thoroughly with lukewarm water

8. Pat face dry with a clean towel

When to use: Morning and evening after removing makeup. Follow with toner and moisturiser.

Product Details

The Cleansing Experience

The cleanser has a creamy white texture that transforms into a rich, cushiony foam when mixed with water. The fine rice particles feel gentle during massage.

What you will notice:

• Soft, bouncy foam texture

• Mild scrubbing sensation

• Fresh, clean feeling

• No tight or stripped sensation

• Skin feels smooth after rinsing

• Subtle brightening effect over time

After rinsing, skin feels clean, soft, and refreshed with a healthy glow.

Antioxidant Protection

Rice bran is naturally rich in powerful antioxidants that protect skin during cleansing:

Vitamin E — Shields skin from environmental stress and free radical damage while providing moisture.

Ferulic Acid — A potent antioxidant that boosts the effectiveness of other antioxidants and helps brighten skin.

Omega Fatty Acids — Nourish and strengthen the skin barrier, preventing moisture loss during cleansing.

These antioxidants ensure that cleansing actually benefits skin rather than just stripping it.

Why Daily Exfoliation Works

Many scrubs are too harsh for daily use. This formula is different because:

• Rice powder particles are extremely fine

• No harsh synthetic microbeads

• Hydrating ingredients balance exfoliation

• Foam cushions skin during scrubbing

• Non-stripping formula preserves moisture

Daily gentle exfoliation prevents dead cell buildup that causes dullness, rough texture, and clogged pores.

Storage Tips

• Keep at room temperature

• Store away from direct sunlight

• Keep out of reach of children

• Close cap tightly after use

Ingredients

Water, Myristic Acid, Glycerin, Stearic Acid, Potassium Hydroxide, Sucrose, Hydrated Silica, Lauric Acid, Lauric Betaine, Glyceryl Stearate SE, Olea Europaea Olive Fruit Oil, Sodium Chloride, Cetearyl Olivate, Oryza Sativa Rice Powder, Polyglyceryl-10 Laurate, Laureth-1 Phosphate, Sorbitan Olivate, Panthenol, PEG-14M, Disodium EDTA, 1,2-Hexanediol, Oryza Sativa Rice Bran Water, Oryza Sativa Rice Extract, Butylene Glycol, Aspergillus Ferment, Citric Acid, Sodium Citrate, Fragrance, Hydroxycitronellal, Linalool

*Ingredients are subject to change at the manufacturer's direction.

Brighter, Smoother Skin Daily

Effective exfoliation does not need to be harsh. This scrub foam delivers gentle daily polishing with natural rice powder while rice bran water brightens and nourishes. Add it to your morning and evening routine for skin that feels clean, smooth, and luminous.